Fruitful Insights Privacy policy.
Fruitful Insights Limited (“the company”) respects your privacy and is committed to protecting your personal data when you use our platform, products and services or use our website. We recognise that when you choose to provide us with information about yourself, you trust us to treat it in a responsible manner.
The purpose of this Privacy Policy is to inform you about how the Company may use your Personal Information and the types of information we collect when you use any of our services and when we may share that information. You will only have access to our platform when you have set up an online user account (our software), visit our platform, https://app.fruitfulinsights.co.uk (together, our solution) , our website and/or use our services
For the purposes of this privacy policy, the term “personal data” means any information which identifies a person or which allows that person to be identified when combined with other information.
Please read this privacy policy carefully to understand our approach to your personal data. Our aim is always to give you appropriate notice of any data we will collect about you and how it will be used. We will only process your data if we assess it is fair and lawful to do so.
Our sites are not intended for children and we do not knowingly collect data relating to children.
Important information
This privacy policy applies to use of our site and services provided by Fruitful Insights Limited, (collectively referred to as "Fruitful", "we", "us" or "our" in this privacy policy), registered in England with number 13249652 and have our registered office at 55 Glenesk Road Eltham, London, United Kingdom, SE9 1AH.
Fruitful Insights is a “data controller”. We are responsible for our solution and the provision of our services and the personal data collected therefrom.
Contact details
If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:
Full name of legal entity: Fruitful Insights Limited
Email address: Info@fruitfulinsights.co.uk
Postal address: 55 Glenesk Road Eltham, London, United Kingdom, SE9 1AH
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the privacy policy and your duty to inform us of changes
We keep our privacy policy under regular review so please check it every so often. This version was last updated on 28th May 2025 . Any changes we may make to our privacy policy in the future will be posted on both our platform and website.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
Our sites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our platform or website we encourage you to read the privacy policy of every website you visit.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
● Identity Data includes first name, email, marital status, title, year of birth or maybe age and gender.
● Contact Data includes email address and/ or telephone numbers.
● Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site.
● Profile Data includes your username and password
● Usage Data includes information about how you use our site, products and services.
● Employment/ Workplace Data includes experience, tenure, interests and any other information disclosed by you.
● Special Categories of Data includes health data disclosed by you.
We also collect, use and share Aggregated Data such as statistical or demographic data research, benchmarking and analysis. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
Save as set out below, we will not collect Special Categories of Data unless this is required (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you provide us with Special categories of Data, you understand and give your explicit consent that we may collect, use and disclose this information to appropriate third parties for the purposes described in this Privacy Policy. If you provide personal information about other individuals such as employees or dependents, you must obtain their consent prior to your disclosure to us.
Special Categories of Data (related to our online employee assessment)
Where you are an employee of an organisation that has engaged with us to provide services to help that organisation support the employee health and wellness in the workplace and deliver personalised confidential reports to its employees, we will (where you have access to our app and where we have consent from you) collect from you, personal data including special categories of data, such as health information about your height and weight, information about cigarette usage, exercise habits and other relevant lifestyle data and health information about diseases and medication use. We need this personal data in order to provide the services to you and to your employer i.e. to assess your health and wellness and personal wellbeing and provide a confidential report to you and anonymised and aggregated analysis information to your employer. All such data is handled in accordance with this Privacy Policy.
Conducting Data Analytics, Reports and Research (related to our online employee assessment)
We are an innovative business, which relies on developing a sophisticated knowledge base and focused services. We are not concerned with an analysis of identifiable individuals, and we take steps to ensure that your rights and the legitimacy of our activities are ensured through the use of aggregated or otherwise de-identified data.
In order for our software to carry out its analysis, we need your consent, Fruitful will anonymise and aggregate the personal data entered by you via the online employee assessment form and provide data analysis information to your employer to enable it to improve the health and wellness of the staff and the workplace. We ensure that your employer cannot identify you from the data analysis information we provide.
To ensure that Fruitful is able to deliver your reports and survey employee satisfaction, we may contact you via text message, email, telephone or push notifications.
Where you are using our software, the health and lifestyle data that you record via our online employee assessment represents an important resource for research into health, medicine and lifestyle changes. We will therefore, use the personal data that you have provided via our online employee assessment to create aggregated and anonymised information and make this available to research projects, statistical analyses and trend analyses. However, please note that only aggregated and anonymised information is made available for research purposes. Researchers therefore cannot identify you from the information we provide.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services).
How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your data by filling in forms or by corresponding with us by post, phone, email, via our website , live chats or social media or otherwise. This includes personal data you provide when you:
● request our services or where your employer requests our services;
● set up a Fruitful online user account on our app;
● complete the online employee assessment;
● meet with or contact one of our staff;
● are introduced to one of our staff by another contact;
● contact us via our platform or website, or sign up for our newsletter etc;
● request information about our services or other information or for materials to be sent to you;
● respond to a survey, live chat etc;
● contact us about a role at Fruitful;
● give us some feedback.
Automated technologies or interactions. As you interact with our sites, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
Cookies
We may use information obtained from cookies or similar technology.
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org. You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However, if you do so in a few cases some of our website features may not function as a result.
During the course of any visit to our website, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on our website. However, you can change your cookie settings at any time.
What do we use cookies for?
Our websites uses cookies that fall into one or more of all the categories below:
Strictly necessary cookies – these enable services you have specifically asked for. These cookies are essential to enable you to move around our websites and use its features, such as accessing secure areas of the website. Without these cookies certain services you have asked for cannot be provided
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
● where we need to provide services (i.e. because we are contractually obliged to do so).
● where it is in our legitimate interest to do so (or those of a third party) and your interests and fundamental rights do not override those interests.
● where we need to comply with a legal or regulatory obligation.
● Where we need to respond to enquiries or requests.
In certain circumstances, we will use your consent as the basis for processing your personal data, for example, where we are required to obtain your prior consent in order to send you marketing communications or setting up your Fruitful online user account on our app (where applicable).
Before collecting and/or using any Special Categories of Data we will establish a lawful basis which will allow us to use that information. This basis will typically be your explicit consent.
You may withdraw your consent at any time by emailing info@fruitfulinsights.co.uk
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Please see the bottom of the table below for a glossary of the terms used relating to lawful basis for processing.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data.
Where we need to collect personal data by law, or under the terms of a contract and you do not provide that data when requested, we may not be able to perform the contract. In this case, we may have to cancel a service you have with us but we will notify you of this at the time.
The full details of the data we collect is available here:
https://app.fruitfulinsights.co.uk/legal/employee/your-privacy
Exceptions to this policy shall be allowed only if previously approved by MD. This policy has been approved by senior management and is effective from June -2025.